One of the things that I always think is interesting is the names people choose for their companies. What’s the story behind “Fog Creek”? Where’s the “fog” and who’s “creek” was it? I often find that the most random names are the ones I find interesting. Shouldn’t the names that describe the company be the ones I remember?
What do you think makes a good company name? What are the brands that you remember, what is it about them that makes them “memorable”?