I recently came across “Marketing Software When You Are a Small Company” via…..um…well I forget but somebody out there.
In the article Scott talks about looking big when your small. This is something I’ve thought about a good bit. I have a website for my little consulting practice, and by “practice” I mean me. I only do “consulting” part time as I do have a full time job that keeps me busy during “regular” business hours. When I originally did the website for my consulting practice I ended up making it sound much bigger then it actually was. I’m in the process of re-doing the site and have been trying to decide the best way to present things.
I’m leaning towards trying to give visitors a true view into what my “practice” is all about. That means revealing that it’s a practice of 1. It means selling that as an advantage rather then a disadvantage. It’s an interesting problem that I’m sure many Micro ISV’s run into. I wonder who has found success in the marketing of a Micro ISV as what it is rather then what we often times think it needs to be to gain customers.
While on the subject, if anyone is looking for a .NET Consultant to help with projects “off-hours” I’d love the opportunity…just let me know! 