Way to go Sun!!!!

posted Monday, November 29, 2004 10:14 PM
Ted Neward's latest post on his fight with Sun over his JavaGeeks.com website is classic!  This guy is out in the community trying to promote their technology, he's writing books to help Java developers use Java effectively in the enterprise applications they develop, and Sun decides to pick a fight with him over his JavaGeeks.com website.  The thing that I love is that Sun is actually paying a lawyer to go around to those in the community that are advocating their technology and basically picking a fight with them.  Now that's something that makes a great company!  I can't wait to read about this ingenious marketing strategy in Jim Collins' next book.
5 Comments

# re: Way to go Sun!!!!

Monday, November 29, 2004 5:29 PM by Frans Bouma    
I'm no McNealy fanboy, but Sun has to do this, because they have to defend their trademarks otherwise they can lose them. (at least that's what I understood from US trademark law, so if I'm totally wrong, please forgive me ;)).

# re: Way to go Sun!!!!

Monday, November 29, 2004 7:08 PM by Scott Galloway    
Hmm...dotnetjunkies is stuffed then if Microsoft gets all antsy :-)

# re: Way to go Sun!!!!

Tuesday, November 30, 2004 11:29 PM by Steve Hebert    
This is what always happens when the lawyer-to-engineer ratio gets to high.

# re: Way to go Sun!!!!

Tuesday, November 30, 2004 11:34 PM by Steve Hebert    
L:E ratio - wouldn't that be a great disclosure ratio to require of publicly traded companies? It would be a great gauge to see if a company is innovating or clutching on to dying revenue streams.

# Note to SEC: Please require a Lawyer-to-Engineer ratio on publicly traded company disclosures

Tuesday, November 30, 2004 11:59 PM by Steve Hebert's Development Blog    
Note to SEC: Please require a Lawyer-to-Engineer ratio on publicly traded company disclosures

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