Why is it that I dread that question so much? Whenever someone asks, “so, what do you do?” I pause for a second thinking about what the chances are that the person I'm talking to might actually have enough technical background to have any clue what I'm about to say. I usually conclude that there is about 0% chance that they will have even the slightest clue. Could it be that the way I go about explaining what I do is just incomprehensible to all but those in the same profession? When someone asks what you do, what do you say? Do you tailor it to the audience or just give them the description you've come up with and hope for the best? Share your “what do you do“ description in the comments of this post so I can give it a try on the next sorry soul who asks me. :-)